Mexico Automotive Summit 2018 Preliminary Speakers - Mexico Business Events (mbe)
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Mexico Automotive Summit 2018 Preliminary Speakers

Yasushi Takase
Yasushi Takase
Ambassador of Japan in Mexico

Yasushi Takase graduated from University of Tokyo Law School and the Diplomatic School in Madrid. He has been with Japan’s Ministry of Foreign Affairs since 1982, with postings to Japan’s Representation before the UN and Geneva. Takase was also the General Consul at Japan’s General Consulate in Rio de Janeiro. He negotiated the Economic Partnership Agreement between Japan and Mexico between 2001 and 2003 and became Ambassador of Japan in Mexico in 2017.

Juan Carlos Meade
Juan Carlos Meade
Automotive Industry Director of ProMéxico

Juan Carlos Meade is Director of the Automotive Industry at ProMéxico where he develops promotional strategies for sustainable mobility and coordinates the promotion of investment, exports and internationalization of Mexican automotive companies. Previously, he was in the General Coordination of Councilors at ProMéxico’s General Direction as Subdirector of Electricity and Sustainability. Meade has a Bachelor’s in economics from Pompeu Fabra University and a Master’s in political analysis and institutional counseling from the University of Barcelona.

Mario Rodríguez
Mario Rodríguez
CEO of Arbomex

Mario Rodríguez is a mechanical engineering IPM graduate with an IPADE Business School BA in top management AD1. Expert in just-in-time operations, Six Sigma, World Class and Lean Manufacturing, Rodríguez has successfully increased revenue, profit and growth in startup and rapidly changing environments. He became CEO of Arbomex in 2001 and has since focused on developing management leadership within the organization by participating in workshops and conferences on topics such as Change Management, Marketing and Quality.

Jorge Martínez
Jorge Martínez
Director General of Zacua

Jorge Martínez is a Founding Partner and Director General of Mexico’s parking lot and parking-meter companies COPEMSA and COPEMSA Parquímetros, as well as the Director General of Mexico’s first all-electric light-vehicle OEM Zacua. He has held several public sector positions, including General Deputy Assistant and Chief of Staff in the planning, institutional development, coordination of territorial subdelegations, borough projects and collegiate mechanisms in Mexico City’s Cuauhtemoc delegation.

Elias Massri
Elias Massri
General Director and Chairman of the Administration Board at Giant Motors Latinoamérica

Elias Massri has over 30 years of experience in a variety of industries. He was President of the Board and General Manager at Buenhogar, a retail chain and international wholesale store. Massri is also a founding member of the Importers of Domestic Appliances National Association (ANIAD), founding member of Intelisis, a firm dedicated to consultancy and IT implementation, and founder of Punto Azul, which groups several businesses in metalworking and other services. Since 2006, Massri has been running the automotive company Giant Motors Latinoamérica.

Óscar Albin
Óscar Albin
Executive President of INA

Óscar Albin completed his studies in mechanical engineering at ITESM. He also holds a Master’s in renewable energies. He began his career at Volkswagen de México in 1982, later moving to Chrysler, where he served as Development Manager of Mexican Suppliers in Detroit for four years. After the company’s merger with Daimler, he became Procurement Director of Mercedes-Benz Spain. In 2012, Albin assumed the role of Executive President of INA.

Ricardo Haneine
Ricardo Haneine
Partner and CEO at A.T. Kearney Mexico

Ricardo Haneine graduated with a double major in economics and accounting from ITAM and earned an MBA from the University of Chicago. After 25 years, he has developed an interesting experience and knowledge base with a clear orientation toward regional competitiveness and development. He is part of the Shaping the WEF's Future of Production Initiative. Specifically, in the automotive sector he has led several joint projects for the Ministry of Economy, AMIA and INA to foster the industry’s competitiveness and accelerate its technological development.

Marcos Pérez
Marcos Pérez
Product Development Director at Ford de México

Marcos Pérez began working for Ford Motor Company in 1985 and has held a number of positions within the product engineering division. Pérez was Chief Engineer of the Mexico Product Engineering Office from 1993 to 1995, where he was in charge of Ford's design and product development for Mexico. In 1996, he moved from Mexico to a position in Ford of Europe with Global Product Development responsibilities in emerging markets such as China, India and South Africa.

Luis Geraldo Eboli
Luis Geraldo Eboli
Director General of CIMATIC de México

Luis Geraldo Eboli studied industrial engineering at the Iberoamerican University. He started working in the IT industry as Business Development Manager of MAPICS and later at Infor. His experience in the areas of sales and operations coupled with the expertise from his previous positions helped him create CIMATIC de México, which he currently directs. The company focuses on providing clients with consulting and ERP software solutions that solve their needs in the automotive, plastics, metal-mechanic and aeronautics industries.

Mónica Aceves
Mónica Aceves
Strategy and Innovation Manager, R&D Center Mexico of Continental Automotive

Mónica Aceves holds a BA in mechatronics engineering from ITESM and a Master’s in product design and development from the University of Guadalajara. She has over 10 years of experience in the development and innovation of electronic products for the automotive industry and has worked in Mexico, the US and Germany. Aceves also coauthored three patents oriented to mechanics and optics and was a co-founder of digitalization and image-processing company Esperienza.

Enrique Enrich
Enrique Enrich
Managing Director of Scania Mexico

Enrique Enrich managed impressive results at Scania Colombia, securing 50 percent of the coach market and 20 percent of the urban bus segment. Enrich has 17 years of experience with the company in Brazil, Sweden, Uruguay and Mexico, applying this knowledge to the company’s goals to promote Scania’s natural-gas-powered buses. He expects this strategy will improve the company’s position in the urban-bus segment and increase brand recognition of 12m and 15m articulated and bi-articulated vehicles in Mexico.

Alexis Milo
Alexis Milo
Chief Economist for Mexico at HSBC

Alexis Milo was appointed HSBC’s Chief Economist for Mexico in May 2016. Before joining HSBC, Alexis was Chief Economist at an international bank in Mexico. He has held various positions in the Mexican government, including Commissioner at the Federal Telecommunications Commission and Chief Adviser to the President. Milo was also Director of Public Debt Management and Director of Fiscal Policy at the Ministry of Finance. He has a BA in economics from ITAM and both a Master’s and a Ph.D. in economics from Yale University.

Daniel Hernández
Daniel Hernández
Director General of the Queretaro Automotive Cluster

Daniel Hernández has worked in the private sector for metal mechanic and automotive companies in the areas of procurement and supplier development and in the public sector at the Office of Strategic Sectors for the Government of Queretaro. During this time, he was in charge of projects oriented to the development of aerospace and automotive suppliers, international cooperation schemes to develop automotive suppliers and the design and publication of technological trend studies for the automotive industry.

Heberto Moreno
Heberto Moreno
Business Director of BASF’s Performance Materials Division in Mexico, Central America and Caribbean

Heberto Moreno been with BASF for 29 years as Manager of the Monterrey Subsidiary, Business Manager for Chemicals for the Textile Industry, Total Quality Manager, Process Optimization Leader, Commercial Director of BASF’s Chemical Division for Mexico, Central America and Caribbean, Strategic Project Manager and Strategic Business Development Manager and Business Director of Performance Materials. He is a chemical engineer from the University of Sonora.

Luis Fernando
Luis Fernando Mendoza
Regional Product Head of Latin America Global Trade and Receivables Finance (GTRF) at HSBC Mexico

Luis Fernando Mendoza has over 20 years of experience in commercial banking in the areas of foreign trade and factoring in Mexico and the US at institutions such as Santander, Bancomer, Citibank and HSBC. He is Vice President of the Baking and Foreign Trade Commissions at the International Chamber of Commerce Mexico, as well as Board member and Vice President at AMEFAC’s Product Commission. Mendoza holds a Bachelor’s in public accounting from ITAM.

Argenis Bauza
Argenis Bauza
Head of Supply Chain Latin America Hub, KPMG in Mexico

Argenis Bauza is a consultant with 19 years of experience in various leadership positions related to supply chain and strategic procurement (SC&SP), developing projects in different Latin American countries. Bauza has worked for clients in many industries such as manufacturing, agribusiness, services and retail in projects aimed at transforming companies’ supply chains focusing on generating value. He is guest speaker at supply chain-related events and publishes articles with points of view on this subject on a regular basis.

Manuel Guevara
Manuel Guevara
General Manager Queretaro – El Marqués Plant at Brose México

Manuel Guevara joined Brose at the age of 21. Over the next two decades he occupied several positions in the company’s production, quality and logistics management areas in Germany, the US and Mexico. He assumed the role of General Manager for Brose’s plant in El Marqués, Queretaro, in 2013. He also collaborates directly with UPQ and UTEQ to promote collaboration between academic institutions and private companies and is part of the Industrial Club of Queretaro. Guevara, a mechatronics engineering graduate from UAQ, holds an MBA from IPADE.

Alejandro Veraza
Alejandro Veraza
Managing Country Director of TI Automotive

Alejandro Veraza majored in mechanical engineering at UDLAP and has a Master’s in automotive engineering from the School of Technical Specialties in Ulm, Germany. He has held a number of management positions at Volkswagen, ITT Automotive, ZF Sachs, Continental, LuK and the Automotive Cluster of San Luis Potosi. Veraza has led projects in the areas of improvement, lean manufacturing and Six Sigma with tangible results in reduction of completion times for automotive assembly processes. He has been the Managing Country Director of TI Automotive since 2012.

Manuel Nieblas
Manuel Nieblas
Partner and Manufacturing Industry Leader at Deloitte Mexico

Manuel Nieblas has been a Partner at Deloitte Mexico since 2005 and has more than 25 years of experience working on projects for the automotive, manufacturing, cement and retail industries. Nieblas specializes in strategic projects, audit and compliance, internal control, debt and capital placement. He was designated Manufacturing Industry Leader in 2013 and he is also a member of the Administrative Council at Deloitte Mexico. Nieblas has a Bachelor’s in accounting from UNAM and graduated from the High Management program at IPADE.

Manuel Montoya
Manuel Montoya
Director of the Automotive Cluster of Nuevo Leon (CLAUT)

Manuel Montoya has over three decades of experience in strategic planning, business plan development and the creation, development and structure of clusters. Prior to becoming Director of CLAUT, he occupied several directorships in companies such as Seival REAL Estate, IPADE, Ficosa International and Tata Ficosa Private Ltd. Montoya is a councilor with The Competitiveness Institute (TCI) and the Monterrey Competitiveness Center. He majored in chemical engineering at ITESM and holds both an MBA from Spain’s IESE and a Ph.D. in administration from UAQ.

Alexandro Burgueño
Alexandro Burgueño
Director General of the Jalisco Automotive Cluster

Alexandro Burgueño has occupied several commercial and operational management positions in various industries but the automotive industry is among his key areas of professional development. Burgueño worked for eight years as Key Account Manager at Johnson Controls and catered to clients such as Volkswagen and Nissan. He has also worked as a business strategy consultant for SMEs to help them increase sales and profits while reducing costs. An ITESM graduate, he also holds an MBA in business administration from IPADE.

Héctor Soto
Héctor Soto
Managing Director of the Automotive Cluster of San Luis Potosi

Héctor Soto has collaborated in areas of production control at Tachi-S and in material and regional supply-chain management at Eaton. Soto was CEO of Grupo MERIK Enterprises’ Industrial Division before becoming a professional business coach at Ology Coaching. He became the Managing Director of the Automotive Cluster of San Luis Potosi in 2017 and has been engaged in international cooperation with JICA to develop the capacities of Mexican SMEs. He holds an executive MBA from ITESM’s EGADE Business School.

Jaime Gonzalez
Jaime González
Director of the Automotive Cluster of the Center Region Puebla – Tlaxcala (CLAUZ)

Jaime González has been responsible for launching six industrial clusters in Mexico oriented to the automotive, health, household appliances, biotech, aerospace and IT industries in the last decade. His experience includes areas of strategic planning, procurement and management in private companies, civil service roles oriented to industrial development and investment, as well as work in industrial associations. González has a BA in business administration from Universidad Regiomontana, as well as diploma courses in Strategic Planning and Clusters from ITESM.

Eduardo Splís
Eduardo Solís
Executive President of AMIA

Eduardo Solís entered the Commission of Commerce and Industrial Promotion in 1990 where he carried out free-trade agreement negotiations with Costa Rica, Bolivia, Colombia and Venezuela, as well as the Uruguay Round of the WTO. Solís was responsible for managing NAFTA and other FTAs between Mexico and Latin America between 1995 and 2000 and is participating in the NAFTA renegotiation as representative of the automotive industry in Mexico. He studied economics at UANL and holds a Ph.D. from Rochester University.